A design & development studio creating extended reality and browser-based 3D products and services.

We are a design and development studio that helps businesses take advantage of this exciting and unfamiliar landscape to create high impact, meaningful and beautiful digital work.

Products

Interactive Data Visualisation

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We deliver interactive 3D tools, prototypes and data visualisations within the browser.

Virtual Reality

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We deliver prototypes, research and experiments to help our clients explain, visualise and create in this evolving space.

Rapid Prototyping

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We deliver working prototypes to help clients test and iterate digital products and services using real data.

Visual Storytelling

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We deliver visual narratives using animation, 3D, interactivity and multiple narratives running parallel all within the browser.

Clients

We have delivered work for clients from around the world and across a broad range of industries. We are trusted by city of melbourne City of Melbourne, fairfax Fairfax Media, anz ANZ, meta Meta, ford Ford, google Google, and westpacWestpac.

Work

Meta
Data Co-Design Workshop

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    Virtual Reality
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    Rapid Prototyping

The Metaverse provides designers and policy makers with many challenges. How designers responsibly request for consent to use, collect and then respond to body-based data is one of those challenges.

In conjunction with design studio Craig Walker, Supermarket was enlisted by Meta to design a co-design workshop for external privacy and technology experts which particular body-based data. The output of this work will be a published report, privacy frameworks and design patterns which aim to support industry in developing people-centred and transparent metaverse experiences for users.

As part of this workshop we built 4 VR scenarios that let users experience interactions and understand the data collected in that interaction.

These scenarios were vital to provide context to policy makers, some of whom had little experience of VR. They allowed for more informed participation, deeper exploration of solutions and better outcomes within the workshop.

Meta
Privacy Enhancing Technology

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    Visual Storytelling

Meta is developing new forms of digital advertising which are less reliant on third-party data, and instead use Privacy Enhancing Technologies (PETs). These PETs protect data in new ways and improve transparency and user control. Based in cryptography and mathematics, these technologies are highly technical and often misunderstood in the industry.

Supermarket, together with Craig Walker, worked with Meta to develop beautiful, in-browser animations to explain these PETs, giving advertisers, regulators and policy-makers an understanding of how they work to protect and increase data privacy.

View Case Study

Internal
NRL Performance Timeline

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    Data Visualisation
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    Visual Storytelling

As an exercise in the possibilities 3D brings for data visualisation and interrogation we built a timeline that tracks the performance of all teams in the Australian based National Rugby League competition since 2015. The timeline allows users to track their team against others, interrogate the form of their team at every round, filter comparative teams in or out and see the Grand Final winners at the end of each season all in one timeline.

View Case Study

Highland
Fleet Builder

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    Visual Storytelling
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    Data Visualisation

As part of the launch of the new Highland brand we were asked by design studio Figure to create a scrolling interactive data visualisation to help new customers understand the savings they could make by using Highland to electrify their school bus fleet.

The user inputs data about their existing fleet, their electrification goal and their target deployment schedule. That data is then visualised and used to personalise an immersive animated journey through Highland’s product offering and process. The data then becomes part of a dynamically generated PDF for the user to take away.

Team

Will McLean Will McLean Managing director

Will has over 15 years experience as a designer and developer. He has led development on projects for clients such as Meta, ANZ, Ford, Google & Fairfax. LinkedIn

Kernow Craig Kernow Craig Director

With more than 20 years as a creative designer, Kernow has worked for multinational and boutique clients around the world. LinkedIn

Jeremy Walker Jeremy Walker Director

Jeremy has global experience as a design director leading in-house and agency teams in Australia and the UK. His clients cover a range of industries and have included BBC, Experian, Westpac, IAG, Ford, City of Melbourne and Westfield. LinkedIn