We make the complex simple.

We've worked on various unique digital projects and custom websites for University of Technology Sydney (UTS)

UTS is Australia's #1 ranked young university, and stands among the top 100 universities worldwide, recognised for its academic excellence and industry impact

We built a modular website with a CMS and custom flexible asset creation tool for Australian collective, Living Lab Northern Rivers.

We rebuilt the digital publishing platform and archive for Australia's leading literary journal, the Sydney Review of Books.

The Sydney Review of Books is an online literary magazine established in 2013. According to the journal's inaugural editor James Ley it was created to address shortcomings in Australian book reviews.

"A small arts organisation with a strict budget, we were looking for an elegant and creative approach to refreshing our digital presence and enhancing our website’s accessibility. With Supermarket, we felt in extremely safe hands, given their integrated approach to design and development. What the team delivered far exceeded our expectations, rebuilding our website around an innovative visual system and search engine that have not only brought new readers to the journal, but also vastly improved our own workflow processes. They were consultative at every step of the way and came up with a product that reflects the principles and purpose of our organisation."

James Jiang

Editor

Sydney Review of Books

Some examples

We created a digital platform for the Sydney Review of Books with a key goal: to maintain their position at the forefront of digital publishing.

In collaboration with Public Websites, we built SRB a new home, featuring a full site redesign and an updated FVS-powered visual system. We changed tech stack to migrate to a headless CMS, using Algolia to turn their extensive digital archive into a quickly and easily searchable index.

For master carpenters and builders, Carpenter Oak, we crafted a characterful and custom modular website using Next.js and Prismic.

We designed and built a new website for Carpenter Oak, migrating from a bloated Wordpress to a fresh and lightning-fast Next.js and Prismic headless build, complete with an Algolia-powered search.

More NextJS and Prismic sites Everything

We built 3D factory walkthroughs within an immersive site for AI-powered sortation company, AMP.

We teamed up with Figure agency to create an eye-catching redesigned site as part of a rebrand for AMP, an AI-powered waste sortation toolkit. The site is a slick statement of intent, with subtle interactive animations built-in throughout and notable for its high-fidelity 3D scrolling animations.

2.
We research, design & build highly complex, bespoke digital work in emerging technologies for medium & large organisations.

Deep research into complex topics
Design research and experimentation
Prototypes in the key technologies
Concepts that can be built to budget
Close client-side collaboration
Specialising in complex topic explainers and generative design tools
Use of industry leading technologies including React Three Fiber, Framer motion, Open AI, Mapbox, Algolia, Unity, WebXR Device API and many more.
Tailored to fit all budgets

Clients we have done this type of work for:

We create immersive explainers and workshop tools for one of the largest tech companies on the planet.

We have worked with tech company Meta on many projects, often together with our partners Craig Walker. We have worked with the Meta Policy team amongst other departments to create engaging ways to explain and publicise the findings from their research project and co-design workshops

We have worked with Lululemon to design, test & prototype new internal design tools

Lululemon is a popular retailer that sells premium athletic clothing, accessories, and associated apparel. The services we provided for them included: digital tools and rapid prototyping.

We've worked with blockchain geniuses Polygon Labs to build visual tools that showcase and explain their technology.

Polygon Labs is a tech company that builds open-source protocols, programs, and services to accelerate the mass adoption of blockchain technology.

It was an absolute pleasure to work with these Creative Giga Brains!

Honestly, I've only provided some boring textbook style Documentations with very little graphics, and they have elevated the whole concept into an engaging and vibrant art piece to explain how AggLayer works 🤯

I still have much to learn, thank you for the great work!

Brian Seong

Research & DevRel Engineer

Polygon Labs

Some examples

We built informative VR experiences to help workshop participants understand how body-based data is collected and used in the Metaverse.

The Metaverse provides designers and policy makers with many challenges, such as how to responsibly request for consent to collect and then respond to body-based data. With Craig Walker, Supermarket was enlisted by Meta to deliver assets for a co-design workshop for external privacy and technology experts.

For Meta, we explained complex technologies in a simple and engaging way using GSAP animations.

Meta is developing new forms of digital advertising which are less reliant on third-party data, and instead use Privacy Enhancing Technologies (PETs). Supermarket, together with Craig Walker, worked with Meta to develop beautiful, in-browser animations to explain these PETs work to protect and increase data privacy.

More bespoke digital work Everything

We built a workshop tool to facilitate lessons on bias in AI labelling for Meta's policy arm, TTC Labs.

Labelling is an important step in (supervised) machine learning, but it is susceptible to bias. In collaboration with Craig Walker, we built a tool for TTC Labs that asked users to label three images within a workshop. The workshop was designed to demonstrate the need for diverse people, diverse labels and diverse images training AI.

Technologies we work in

We use Next.js because it is fast becoming the industry standard for React-based web applications.

A framework for creating React-based web applications with server-side rendering and static website generation. It is the application of choice for a lot of the CMS tools we work with.

We use Mapbox whenever we need mapping technology

A mapping and location data platform for integrating customizable and interactive maps into applications.

We use Chat-GPT to power design tools. We train it to understand the tool and then ask it to return json objects that fit into our schemas.

A conversational AI language model developed by OpenAI, suitable for chatbots and interactive text-based applications.