When people don’t understand how AI-powered digital products come up with results, they might be less likely to trust them. Designing people-centric approaches to AI explainability by driving greater understanding and agency can help build more trustworthy digital products and services.

TTC Labs asked Craig Walker & Supermarket to build a visual explainer as an engaging introduction to the topic and their research. We used complex web animations built in GSAP and controlled by scroll to do this.